A Note from Jada & Tyler
Welcome to The Drive, our monthly letter to the people who make All Roads Taken worth building. We know what you're thinking. It only took us three years to write you a newsletter. In our defense, we had a lot of ground to cover first.
Like most legit businesses, we started in our garage. After six months we had enough encouragement that we took the leap and found an office space that we call "The Shop." It's not fancy, but it's been a perfect place to build the foundation for All Roads Taken.
For the first two years Jada was running the day-to-day on her own. She produced and packaged every order, made the sales calls, and networked as much as she could. Over the past year we've been building a small team. Being a small business means everyone wears multiple hats, but we all have roles that we carry more of the weight. Caroline has become a master at adding all of our adhesives to the badges. Gavin is best friends with the lasers. Deegan is focused on production and account management.
We've come a long way. From prototyping in our living room, to a makeshift setup in our garage, to our dream turning into a reality at The Shop. We have BIG dreams for All Roads Taken. Thank you for believing in us while we found our place. We are so glad you're here for what comes next.
With gratitude,
Jada & Tyler
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Acadia National Park
Jada & Tyler
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Acadia National Park
By: Jada Dooling
Sometimes you go on a trip and get completely surprised by how much you fall in love with an area. This happened to me last summer when we were on a New England Roadtrip with a long stop in Bar Harbor to meet up with family and explore Acadia National Park.
Acadia National Park is known for some crazy, exposed hikes where you have to climb metal rungs on the side of a mountain, like the Beehive Trail and the Precipice Trail. Those thrilling hikes aren’t what made Acadia one of my favorite National Parks. What made it so special was how you can experience this park with all your people. We had quite the range with us, the youngest being 6 years old and the oldest being 70 years old.
We drove to the top of Cadillac Mountain to take in the views, and spent hours watching a 6-year-old do cartwheels on the beach. We settled in at the famous Jordan Pond House for popovers, one of Acadia’s most beloved traditions, taking in the views of the Bubbles right from our table. For those of us who wanted more, we laced up and hiked the Bubbles Trail, and what had been our lunch view became a bird’s eye view of Jordan Pond from above.
The cherry on top of this experience was being in Bar Harbor. We stayed at a quaint motel close to the square. We were able to walk to breakfast every morning and walk to dinner each night. The town was like walking into Mayberry. When you have a range of ages on a trip, it’s important to find a place where there is something for everyone, and Acadia National Park and Bar Harbor, Maine is a pretty great combo.
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In the Shop
In January we welcomed our first full-time employee, Deegan. Over the past few months he has been growing our relationships with State Parks and working with event creators to bring the Adventure badges to these locations. We are so proud to have him on our team and here’s some fun details about Deegan:
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In the Shop
In January we welcomed our first full-time employee, Deegan. Over the past few months he has been growing our relationships with State Parks and working with event creators to bring the Adventure badges to these locations. We are so proud to have him on our team and here’s some fun details about Deegan:
• He loves fishing.
• He loves dogs, especially his two mutts named Juniper and Willow.
• He and his lady Marra have been together since high school and will celebrate their 11 year anniversary later this year.
• He drives a 2015 Toyota Tacoma Long Bed.
• He loves dogs, especially his two mutts named Juniper and Willow.
• He and his lady Marra have been together since high school and will celebrate their 11 year anniversary later this year.
• He drives a 2015 Toyota Tacoma Long Bed.
We'd love for you to give Deegan a warm welcome. Drop him an email and say hello, or tip him off on a retail location or event where you think our badges would be a great fit.
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The Adventure Passport
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The Adventure Passport
In early 2026 we officially launched the Adventure Passport app. Having an app has always been part of our plan. We took our time with it because we wanted to release something we were really proud of. And we really are proud of what we have released.
The Adventure Passport is built for anyone who loves to get outside and go. Whether you're exploring a state park an hour from home or crossing off national parks one by one, the app is designed to encourage you to take more time to explore. From backyard adventures to trips of a lifetime.
The app gives you a timeline of every memory you've made and every story you've created along the way. Being in nature with your people is one of the most powerful ways to stay connected. We are just here to make sure you celebrate every milestone.
