Wholesale

Want to carry
All Roads Taken?

You're in the right place. We make collectible metal badges and stickers to commemorate memories made at the parks, trails, and other wild places that your visitors love. USA made, low minimums, great margins, a free counter display, and no paperwork marathon to get started.

An All Roads Taken West Virginia adventure badge on its retail hang card
Apply Here See if you qualify
$250 Opening order minimum
50% Retailer margin
0+ Places we make badges for
An All Roads Taken West Virginia adventure badge on its retail hang card
Why Carry Us

A rack that sells
because it's about you

Your customers just visited your location and it's worth remembering. Help them commemorate it with a lasting token of the trip.

Collectible, local, and relevant

We make badges for over 4,500 parks, trails, forests, and other wild places so that we can help celebrate adventures at a local and regional level. Build a collection that starts with your location and expands to places in your surrounding area. Your customers will be back for the next one.

Low minimums, real margin

$250 for the initial order, $250 to reorder, and a 50% gross margin on every badge. Low risk to try, just in time stock, and margin that makes sense at any volume.

Free counter display

Badges need to be seen and handled to sell. Opening orders of $500 or more come with a branded counter display.

The Passport Drives Sales

Customers who are
already collecting

Every badge pairs with Adventure Passport, our free iOS and Android app for logging trips and tracking a travel goals. We help them explore and create memories to commemorate with badges in your store.

  • Approved retailers are listed on the "where to buy" map.
  • We'll post your shop to our social channels when you come on board.
  • Users can see when they're near your location and get a reminder to stop in.
The Adventure Passport app
Do You Qualify?

The short version,
up front

We'd rather you know in thirty seconds than in three weeks.

What we need from you

  • An open brick-and-mortar storefront with a verifiable business address.
  • A business your customers already visit on their way to or from the outdoors — park and visitor center stores, outfitters, campground and marina shops, powersports and off-road dealers, truck and overland outfitters, and travel-center gift shops.
  • A current sales tax resale certificate, signed, in the same legal business name you apply under.
  • An opening order of at least $250, and reorders of at least $250.
  • Payment by credit card, Apple Pay, or Shop Pay at the time of order. We do not offer net terms at this time.
  • Badges are sold for resale in your store. Selling them on third-party marketplaces (Amazon, eBay, Walmart.com, Etsy, and the like) is not permitted, and selling them on your own site requires our written approval first.
  • Orders ship to your store. We do not ship wholesale orders to third-party accounts or freight forwarders.

Not a fit right now

  • Online-only shops and marketplace sellers.
  • Pop-ups, craft fairs, and flea market booths.
  • Home parties, buying groups, and multi-level sales.
  • Retail with no travel, outdoor, or automotive connection.

Building something we haven't thought of? Tell us anyway in the notes on the application and we'll be happy to review it.

We currently ship wholesale orders within the United States only. Outside the US? Write to sales@allroadstaken.com and tell us where you are - we'd like to know where the demand is.

How It Works

Four steps,
no sales call required

1

Apply

Fill out the form below. It takes about five minutes and asks for nothing you don't already have on file.

2

We verify

We check your storefront and resale certificate, then reply within 3–5 business days

3

Build your first order

We send a line sheet and a suggested assortment for your area. Adjust it however you like, pay by card, and we ship in 5–10 business days.

4

Restock

Reorder any time above $250. We'll flag what's selling in your region and what's newly released nearby.

FAQ

Questions buyers
actually ask

What does a badge cost me, and what does it retail for?
Badges wholesale at 50% off the suggested retail price, so you keep half of every sale. Exact per-badge pricing is on the line sheet we send once you're approved.
Do you offer net terms?
Yes - we offer net 30 terms.
Can I sell the badges on my own website?
Generally no, however, we can review online sales opportunities on a case by case basis. Selling on third-party marketplaces like Amazon, eBay, Walmart.com, or Etsy isn't permitted for any account.
Can I get a badge made for a place you don't have yet?
Often, yes. If there's a park, trail, or road near you that we haven't covered, say so on the application. Custom and co-branded badges for retailers are handled separately and we'd love to talk about it if you have an idea in mind.
How long does an order take to arrive?
Wholesale orders ship in 5–10 business days. Badges are made to order, so plan a little lead time before a holiday weekend or the start of your season.
What if something arrives damaged?
Email us a photo within 14 days of delivery and we'll replace it. We don't do open-stock returns on made-to-order goods, which is exactly why we keep the opening minimum low enough to test with.
Apply

Let's get badges
on your counter

About five minutes. We reply within 3–5 business days

Your Business

As it appears on your resale certificate.

Store Information

New badge, or one we already make?

This tells us which queue your application belongs in. Stock badges ship from inventory, while new items have to go through artwork and tooling first, so it requires a different process.

Which park, trail, forest, or road should it represent? Name it the way your customers would.

Contact Information

A few details

Don't have it handy? Leave it blank and email us a copy later - we can't open the account without one, but we can start the review.
Please include URLs. An existing online presence is not disqualifying on its own. We just need to know before we approve rather than after.
Which parks, trails, forests, or other passport locations are close to your store? This helps us build a recommendation for your opening assortment.

We'll reply within 3–5 business days. Your details go to us and nobody else - see our privacy policy.